WEBSITE DESIGN

WHAT IS WEBSITE DESIGN?

Website design involves creating the visual layout and user interface of a website. It encompasses various elements such as colour schemes, typography, images, and navigation menus.

The goal of website design is to create an aesthetically pleasing and user-friendly website that effectively communicates the intended message and facilitates a positive user experience.

We also consider factors such as the target audience, brand identity, and usability principles when designing a website. We use tools like graphic design software and coding languages to bring their designs to life.

WHAT’S INCLUDED?

  • During a website design discovery call, we will delve into the objectives and aspirations of the website. We will examine your brand, target audience, and desired features. Additionally, we will gather insights regarding your preferences, competition, and any existing website you may have. This call plays a crucial role in establishing a common understanding of the project and serves as the cornerstone for the website design process.

  • A branding kit is a collection of visual elements and guidelines that represent a brand's identity. It includes a logo, colour palette, typography, and other design elements that ensure consistency in brand communication.
    You will receive the branding kit after the discovery call but before any work on the website begins. You can review and approve it before we proceed.

  • We provide Basic SEO services for all websites and packages. However, for an additional fee, we offer advanced SEO services to optimise your website for better crawling and linking.

  • We can deliver a website within one week for an additional fee.

  • 2 Weeks Post Service Support is available on all Website Design Packages.

  • We offer 3 revisions for your website, with each revision lasting 3 days. If we do not receive any feedback within the 3-day revision period, we will proceed with the development of the website to ensure that we meet the delivery deadline.

  • We create home pages, long form sales pages, opt-in pages, terms & conditions, contact page, contact forms, blog, service sages, product pages and more.

  • 3 - 6 weeks.

  • We offer a different packages based on your business and your needs. Contact us for more information.

Built for Google:

Numerous factors contribute to the ability to outmaneuver competitors online, with each campaign being unique.

At Kast, we specialise in search engine competitor targeting by pinpointing weaknesses and opportunities. Our strategy is to boost traffic by surpassing competitors in search engine rankings across a variety of keywords, effectively 'stealing' pertinent traffic. We ensure that your business ranks for the right keywords, which is crucial for success.

Functional & Aesthetic

Balancing the technical aspects of your website and ensuring a positive user experience can be a delicate task. The Kast Website Development team collaborates with clients to create a website that aligns with their brand guidelines and emphasises the customer journey. Each website project we undertake also involves the expertise of the Kast Search Engine Marketing team, who optimise the website for Google before it's launched.

E-Commerce Experience

A variety of ecommerce platforms are available to cater to the diverse requirements of online businesses. Kast holds extensive experience with platforms like WordPress and Magento, Squarespace and Shopify.

Mobile Optimised

Over 50% of all web browsing and Google searches are performed on mobile devices. A mobile-friendly website not only enhances user experience but also boosts search engine rankings.

Google gives preference to websites that are optimised for mobile in its search results, ensuring that users get quick, reliable, and pertinent information. Local SEO is a crucial component of an effective mobile strategy and necessitates a particular type of website construction.

WEBSITE MIGRATION

Moving to a new website can breathe fresh life into your brand's digital presence and provide a rejuvenating 'facelift' from the user's perspective. Many companies frequently migrate their websites to new hosting servers or change their domain names. However, despite appearing straightforward, this process can be fraught with issues if not executed properly.

Google Facelift:

A new website presents various opportunities for enhancement, both from the standpoint of user experience and search engine rankings. Not only does updating your website help maintain a modern aesthetic, but it also provides a unique opportunity during the launch to furnish Google with additional information. This encourages Google to reassess your revamped website, potentially leading to improved search engine positioning.

URL Structure & Redirects:

Being viewed positively and achieving a higher ranking for search terms can be a result of your actions.

When migrating a website, the URL structure may change and this must be taken into account. If this migration results in a broken link to your website, it will be necessary to set up a redirect to avoid Google indexing errors and to ensure users can access the information they need.

Broken Links:

During any website migration, it's crucial to ensure that there are no broken links. This includes internal, external, and domain links. Broken links can not only lead to penalties from Google but also result in a loss of your site's SEO value.